Who We Are
Shifting Lens (formerly The Art of Moxie) was created by Shawn Ramsey and stems from a passion for empowering clients to create the business and life they desire — by facilitating authentic, intentional and strategic discovery, communication and connection.
Throughout her career, Shawn has helped hundreds of entrepreneurs build their businesses and pursue their dreams. Prior to following her own entrepreneurial path (starting with founding Crossroads PR & Marketing in 2003), Shawn led communication efforts at a number of successful entrepreneurial companies including TogetherSoft ($210 m acquisition) and OpenSite ($542 m acquisition).
Shawn offers services in three main categories: Strategic Communication Consulting, Coaching for Entrepreneurs and Forest Therapy. The common thread that flows through all of these services is Shawn’s desire to help clients shift the way they communicate, connect and grow. She knows that doing the work necessary to embrace clarity, authenticity and intention is essential to making that shift and creating a meaningful and purpose-driven business and life. She excels at helping clients do just that.
Check out Shawn’s LinkedIn profile to learn more about her experience and expertise.
What We Do
Consulting
Building for growth starts with a solid foundation. Shawn pulls from her 20+ years of experience, expertise and proven track record to help clients build a solid communication foundation, increase revenue and sustain growth, through strategic engagement with key stakeholders including prospects, customers, partners, investors and employees. On the consulting front, Shawn specializes in working with Business to Business technology companies with an entrepreneurial mindset.
One size does not fit all. Each client engagement is unique, but there are some key services that most entrepreneurs and their companies benefit from when start building a strategic communication foundation. Areas of expertise include strategic message development, customer discovery, content marketing and storytelling, thought leadership and nurture marketing.
Coaching
As a certified professional coach, Shawn is especially passionate about working with entrepreneurs who are committed to creating positive change for themselves and their business. Areas of coaching expertise includes Self-Discovery, Empowerment, Positive Intelligence, and Positive Psychology.
Shawn’s coaching experience has included roles at The University of North Carolina Chapel Hill and Duke University, in addition to private coaching engagements.
Shawn offers one-on-one or group coaching, and has a passion for working with women entrepreneurs.
Forest Therapy (and More)
Shawn Ramsey is a certified Forest Therapy Guide. Forest Therapy focuses on the therapeutic and holistic benefits of being among the trees and in connection with Nature. Inspired by the Japanese art of shinrin-yoku, Forest bathing is technically a form of Forest Therapy, and the terms are often used interchangeably. As a certified Forest Therapy Guide, Shawn’s role is to facilitate experiences that open the senses through a series of nature-connected invitations, and to awaken the remembrance of our interconnection with all of life. Learn more about our Guided Forest Therapy Experiences.
Shawn also offers other nature-based workshops to help facilitate discovery and connection with Nature and ourselves. These experiences are available on an individual or group-basis, and are a great addition to any company's employee wellness program. Learn more about these workshops.
What Clients Have To Say
“Shawn has been instrumental in helping me tap into passions and align them with my why and overall purpose. She has challenged me to go beyond linear thinking toward possibility thinking. ”
“Shawn clearly understands the mindset of an entrepreneur and brings an unparalleled understanding of how marketing and sales work together. Shawn’s not afraid to take the lead and guide the executive team in a direction that ultimately leads to success. ”
“Shawn’s love, respect and appreciation of our earth shines through as a Forest Therapy guide. She is well organized, confident and creative in the invitations to immerse, commune and connect with nature. I highly recommend this healing practice and Shawn’s skillful and passionate guidance.””